Website Privacy Policy
Effective Date: March 15, 2026 | Version 2.0
1. Introduction
This Privacy Policy describes how The Law Offices of Friscia & Associates LLC (“the Firm,” “we,” “our,” or “us”) collects, uses, shares, and protects information obtained through our website (the “Site”). This Policy applies to all visitors, users, and individuals who access or use the Site. You can browse the Site without providing any personal information.
2. Information We Collect
2.1 Information You Provide Voluntarily
When you submit a contact form, request a consultation, or otherwise voluntarily provide information through the Site, we may collect your name, email address, telephone number, mailing address, details about your legal matter or inquiry, and any other information you choose to provide.
2.2 Information Collected Automatically
When you visit the Site, certain information is collected automatically through cookies, web beacons, pixels, and similar tracking technologies, including: device and browser information; IP address and approximate geographic location; pages visited, time spent on pages, referring URLs, and click behavior; Google Analytics data, including demographics and interest categories (age, gender, affinity categories) when available; and advertising interaction data such as ad impressions, clicks, and conversion events.
2.3 Information Collected via Telephone
We use a third-party call tracking service to measure the effectiveness of our advertising. When you call the Firm using a telephone number displayed on the Site or in our advertisements, we may collect your telephone number and caller metadata, the call date, time, and duration, and the advertising source that prompted your call. Calls may be recorded for quality assurance and internal training purposes. By calling the Firm, you consent to the recording of your call.
2.4 Information Collected via Text Message (SMS/MMS)
If you opt in to receive text messages from the Firm, we collect your mobile telephone number and your opt-in consent data.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All OPT-IN requests include text messaging originator opt-in data and consent; this information will not be shared with third parties.
You may opt out of text messages at any time by replying STOP. Message and data rates may apply. Message frequency varies.
2.5 Information Collected via Third-Party Intake Services
The Firm uses third-party answering and intake services to receive and process inquiries on our behalf. These services may collect your name, telephone number, email address, and a summary of your inquiry. These providers act as service providers to the Firm and are contractually prohibited from using your information for any purpose other than providing services to us.
3. How We Use Your Information
We use the information we collect to respond to your inquiries and provide information about our legal services; to evaluate and prioritize prospective client inquiries; to measure website traffic, analyze usage patterns, and improve the Site; to serve targeted advertisements through Google Ads remarketing and interest-based advertising; to report on advertising performance, including the relationship between ad impressions, ad interactions, and Site visits; to optimize our advertising campaigns and marketing efforts; to maintain the security and integrity of the Site; and to comply with legal obligations.
4. Cookies and Tracking Technologies
The Site uses first-party and third-party cookies and similar technologies, including Google Analytics cookies to collect website usage data, demographic information, and interest categories; Google Ads cookies to serve remarketing advertisements and measure advertising effectiveness; and conversion tracking pixels to measure actions taken after interacting with our advertisements.
We use Google Analytics Advertising Features, including Remarketing, Demographics and Interest Reporting, and Google Ads integration. These features use cookies to collect data about your browsing behavior to serve relevant advertisements on third-party websites across the Google Display Network.
5. Your Choices and Opt-Out Rights
You may exercise the following choices regarding the collection and use of your information:
- Google Ads Settings: You may opt out of Google’s interest-based advertising by visiting https://adssettings.google.com.
- Google Analytics Opt-Out: You may prevent Google Analytics data collection by installing the Google Analytics Opt-Out Browser Add-On, available at https://tools.google.com/dlpage/gaoptout.
- Network Advertising Initiative: You may opt out of participating ad networks at https://optout.networkadvertising.org.
- Digital Advertising Alliance: You may opt out at https://optout.aboutads.info.
- Browser Settings: You may disable cookies through your browser settings. Note that disabling cookies may limit certain Site functionality.
- Text Messages: You may opt out of text messages at any time by replying STOP to any message.
6. Information Sharing and Disclosure
We do not sell your personal information. We may share information in the following limited circumstances:
- Service Providers: We share information with third-party providers who perform services on our behalf, including call tracking, intake processing, analytics, and advertising platforms. These providers are authorized to use your information only as necessary to provide services to us.
- Google: Through the use of Google Analytics and Google Ads, certain browsing and interaction data is shared with Google for advertising and analytics purposes, as described in Section 4.
- Legal Requirements: We may disclose information if required by law, subpoena, court order, or governmental regulation.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
7. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. These include the right to know the categories and specific pieces of personal information we have collected about you; the right to request deletion of your personal information, subject to certain exceptions; the right to opt out of the “sharing” of personal information for cross-context behavioral advertising purposes (our use of Google Ads remarketing may constitute “sharing” under the CPRA, and you may exercise this right using the opt-out mechanisms described in Section 5); and the right to non-discrimination for exercising any of your California privacy rights. To submit a verifiable consumer request, please contact us using the information in Section 11.
8. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Prospective client inquiry data is retained for a period consistent with applicable statutes of limitations and the Firm’s records retention policy. Automatically collected analytics data is retained in accordance with the retention settings configured in our analytics platforms.
9. Prospective Client Information
If you submit information through the Site describing a legal matter, you may be considered a prospective client under the New Jersey Rules of Professional Conduct (RPC 1.18). The Firm treats information submitted by prospective clients with the same confidentiality protections afforded to client information, even if no attorney-client relationship is formed. Submitting information through the Site does not create an attorney-client relationship.
10. Data Security
The Firm maintains physical, electronic, and procedural safeguards designed to protect the information you submit through the Site. These safeguards include access controls, encryption of data in transit, and restricted access to personal information on a need-to-know basis. No method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Contact Information
If you have questions about this Privacy Policy, wish to exercise any of your rights described herein, or wish to submit a complaint, you may contact us at:
The Law Offices of Friscia & Associates LLC
199 Wilson Ave, Suite A
Newark, New Jersey 07105
Telephone: (973) 500-8025
Email: [email protected]
12. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised Effective Date. Material changes will be indicated by updating the version number. Any revised policy applies only to information collected after the revised Effective Date.
13. Scope
This Policy applies only to information collected through the Site and our advertising and telephone intake channels. If you become a client of the Firm, a separate privacy notice governing our attorney-client relationship may be provided to you.